MICHAEL VOLGIN. Let’s talk
GROWTH MARKETING · CUSTOMER ACQUISITION · CONVERSION

Turn customer
interest into
enquiries and sales.↗

I connect acquisition, conversion and analytics to help businesses turn online attention into commercial results.

Explore my work
Michael Volgin standing with a laptop
MICHAEL VOLGIN / INDEPENDENT GROWTH SPECIALISTINTERNATIONAL CLIENTS · CLEAR SCOPE · WRITTEN AGREEMENTS
01 / SELECTED WORK

Business problems.
Practical outcomes.

A profitable B2B business built from scratch, an ecommerce brand and a new local sports academy in the USA. Different challenges, one focus: customers and commercial results.

01B2B COMMERCE / OWN BUSINESS

Zero startup capital.
A profitable B2B business.

I co-founded EAPP with zero startup capital and built its online acquisition around a catalog of nearly 60,000 product pages. Within a year, the business was generating ₽200,000–300,000 in monthly net profit, with steady inbound enquiries without paid advertising.

Organic acquisitionB2B growthCatalog automation
Inside the project

I used my sales, website and SEO experience to turn supplier product data into a working acquisition channel. As co-founder and CEO, I connected the catalog, incoming enquiries and sales operation into a business that generates recurring profit.

  • Automated supplier data processing keeps the catalog current without large-scale manual updates.
  • 51,753 products connected to the synchronization workflow.
  • 4,360 changed items updated and 88 new products published in one recorded run.
EAPPINDUSTRIAL COMMERCE
ea-pp.ru
EAPP website preview
FROM ZERO TO PROFIT₽200–300kMonthly net profit within one year
CHŌWAACQUISITION & RETARGETING
chowa.ru
CHŌWA website preview
AD COST / REVENUE8.71%Post-optimization test
02PAID ACQUISITION & RETARGETING

Bring interested
shoppers back.

I built acquisition and retargeting campaigns to bring back shoppers who had shown interest but left without buying. Managed campaigns achieved an ad-cost-to-revenue ratio below 25%, with a post-optimization test recording 8.71%.

Paid acquisitionRetargetingRevenue optimization
Inside the project

I audited brand and non-brand demand, structured acquisition and retargeting audiences, and used ecommerce reporting to guide budget decisions.

The campaign audit separated existing brand demand from opportunities to acquire new customers. I refined audience segments and retargeting to reconnect with product viewers and shoppers who had not completed their purchases.

AUSTIN FENCINGUSA LOCAL BUSINESS
austinfencingacademy.com
AUSTIN FENCING website preview
FIRST CUSTOMERSFrom launch.Website + Social + Google Maps
03USA LOCAL BUSINESS / SPORTS ACADEMY

A new city. A new academy.
Customers from launch.

After coaching at another school in a different city, the founder moved to Austin to open his own fencing academy. I built the website from scratch and connected it with his social media and Google Maps presence. The academy began attracting customers as soon as we launched.

Local customer acquisitionBusiness launchDigital presence
Inside the project

The challenge was to introduce a new academy to a new local market and help families discover it. I created the website as the central place to learn about the academy and enquire about classes, connecting it to the coach’s existing social presence and Google Maps.

This connected launch brought the academy its first customers right away. I continued supporting the website with class schedules, content updates and ongoing improvements.

02 / HOW I HELP

Find the friction.
Build the next step.

Start with the business problem. Find what holds results back. Connect the improvements across your website and marketing.

01

Acquire demand

SEO audits, search intent, site structure and paid-search optimization. Help the right people find the right offer.

SEO / PAID SEARCH
02

Improve conversion

Review product pages, content, forms and the customer journey. Identify obstacles between interest and an enquiry or purchase.

FUNNELS / WEBSITE AUDITS
03

Measure & improve

Audit metrics, campaign performance and conversion paths. Use the findings to prioritize improvements and the next test.

ANALYTICS / OPTIMIZATION
03 / THE PERSON BEHIND THE WORK

A marketer with
an owner’s perspective.

I’m Michael. I work where customer acquisition meets the reality of running a business.

My background started in sales and commercial management in 2017. Since 2023, my independent work has grown from building websites into SEO, paid acquisition, analytics and conversion improvement.

I also co-founded EAPP, an industrial B2B supplier. Running my own business keeps my work grounded in the things that matter: relevant enquiries, workable processes and commercial results.

Working withInternational clients & growth teams
How we workWritten agreement, clear scope & milestones
Michael Volgin seated and working with a laptop
FOR HIRING TEAMS

Need a growth specialist
on your team?

Available for ongoing partnerships, agency collaboration and in-house roles.

View LinkedIn
A FRESH PAIR OF EYES / FREE GROWTH AUDIT

Find out what’s costing
you enquiries.

From the first search to the enquiry form. Get a focused review of your website, with practical hypotheses and clear next steps.

INSIDE THE APPROACH · B2B EQUIPMENT SUPPLIERILLUSTRATED FROM A WEBSITE RELAUNCH AUDIT
01 / MATCH THE INTENT
⌕ Commercial kitchen equipment
The right category or productA direct route from demand to the offer
ACQUISITION → LANDING PAGE

Start with the journey.

Review
How search and paid traffic reach categories and product pages.
Hypothesis
A closer match between intent and the landing page can help buyers find what they need.
Next step
Trace one priority search to its destination and check relevance.
02 / KEEP THE PATH CONNECTED
207
Old categoryNew category
CATEGORY REDIRECTS MAPPED
TECHNICAL SEO → CONTINUITY

Protect the next click.

Audit output
A map of 207 category redirects, with canonical, sitemap and product markup checks.
Hypothesis
Relevant destinations help keep existing search journeys intact during a relaunch.
Next step
Validate priority redirects and destination pages before launch.
03 / MAKE ENQUIRIES MEASURABLE
Product detailsSpecifications · availability · next step
Request a quoteTrack enquiry
CONVERSION → ANALYTICS

Follow through to the lead.

Review
Product-to-enquiry paths, forms and the measurement needed to guide advertising.
Hypothesis
A clear next step and reliable tracking make improvements easier to evaluate.
Next step
Test the enquiry journey and verify its conversion event.
Your free review: one website. Three priorities.

Up to 3 key pages · 3 observations · 2 testable hypotheses · A concise 3–5 slide PDF.

Send your website, your main offer and the action you want visitors to take. Prefer an analytics review? Choose one GA4 funnel instead, with read-only access. Implementation is scoped separately.
Get my free audit
LET’S FIND YOUR NEXT GROWTH OPPORTUNITY

What’s holding
your growth back?

Tell me about your business, what you’ve tried and where things get stuck.

[email protected] ↗
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Let’s talk on LinkedIn Find me on Upwork ↗
Michael Volgin on the phone while working on a laptop